Park Slope Eye · GSA’s first build

See what I built for my own practice.

Park Slope Eye is the independent optometry practice I own in Brooklyn. I researched how my practice was showing up online, confirmed the facts, built the website and still manage it today.

Desktop and phone views, captured October 29, 2026 (UTC), with motion off and reviewers’ names and photos blurred. Keep scrolling to tour the page.

Park Slope Eye’s homepage on a computer, captured October 29, 2026 (UTC), with motion off: the “Hey neighbor!” opening, the practice’s story since 2008, the doctors, NYC’s most-reviewed independent optometry practice on Google, Google reviews with the reviewers’ names blurred, the little extras, the team, fees and insurance, and office hours. — Desktop and phone views, captured October 29, 2026 (UTC), with motion off and reviewers’ names and photos blurred. Keep scrolling to tour the page.

Kickoff to launch: One week
Educational articles · current total: 120
Monthly care: Since launch

Launched September 18, one week after the first planning session. For your practice, most of the time goes to confirming facts, so the pace is largely yours to set.

October 17, 2026

I asked Gemini, “Who’s a good eye doctor in Park Slope?” It listed Park Slope Eye first.

A month earlier, on launch night, Gemini got Park Slope Eye’s insurance wrong. Since then, I’ve made the website the source of truth for the practice’s facts, so Google and AI have clear information to work with, and I keep checking what AI tells patients.

Keep reading to see what went wrong, and what I did about it.

Gemini on my phone. One dated answer, not a ranking or a promise: AI answers vary by person, place and day.

What I discovered

Visibility does not always mean accurate understanding.

Park Slope Eye already had strong search visibility and a substantial review history. My tests showed that being visible didn’t guarantee that patients searching nearby would find the practice, or get accurate answers about it.

Pre-launch Google Search: 1,119,893times shown in Google SearchAugust 13 to September 14, 2026, the last 33 days of data before launch. The same period recorded 1,914 clicks.
Verified October 15, 2026: 4.8 stars1,534 reviewsA dated snapshot of Google reviews, separate from the search numbers and the September 11 test.
September 11 search test: 13 of 22Missing from local searches that didn’t use the practice’s nameA controlled test of live web search results, not conversations in AI chat apps.

How I tested and what these numbers mean

From August 13 to September 14, 2026, Google’s pre-launch reporting for its AI search features showed the practice 124,183 times. That’s how often it appeared there, not how often AI recommended it.

In the 22 local searches, Park Slope Eye was missing from 13, confused with another practice in 4, ranked poorly in 3 and ranked prominently in 2.

Evidence boundary: the September 11 test checked live web search results; it was not 22 conversations in ChatGPT or Gemini. Those 22 local searches are part of a larger 26-search audit. I’m not claiming any ranking, AI-recommendation, appointment, revenue or ROI gain from the website work alone.

Read the full evidence dossier (PDF) ↗ (opens in a new tab)

Updated October 20, 2026 with the completed Day 30 search-retrieval comparison, exact row-level results and the limits on comparing September with October.

Launch evening · September 18, 2026

The website had the correct insurance facts. Gemini still got them wrong.

Both the old and rebuilt Park Slope Eye websites correctly listed VSP and EyeMed participation, and the rebuilt website was already live when Gemini gave the wrong answers. That’s when it clicked: a website AI can find isn’t the same as a website AI understands.

Gemini mobile result incorrectly describing Park Slope Eye VSP participation as out-of-network. — Gemini said Park Slope Eye accepted out-of-network VSP benefits. Park Slope Eye is in-network with VSP.

Gemini Flash result incorrectly characterizing Park Slope Eye EyeMed participation as out-of-network. — Gemini described the practice as operating primarily out-of-network and referenced out-of-network EyeMed claim submission. Park Slope Eye is in-network with EyeMed.

See Gemini’s own explanation of the VSP error

Gemini response explaining its own prior VSP error.

9:53 PM ET · I asked why

Gemini offered a hypothesis.

Gemini said it had lumped the practice’s out-of-network statements about plans like Davis Vision and Spectera in with its in-network plans, which overrode the VSP details. That’s Gemini’s guess, not proof.

What I changed

Clearer answers. Ongoing checks.

01Strengthened direct VSP, EyeMed and UFT in-network answers.
02Separated those relationships more explicitly from Davis Vision and Spectera.
03Made that difference clear on the pages patients read and in the structured data behind them.
04Redirected old page addresses that could keep feeding outdated information.
05Kept correcting outside listings and sources where I could.

I found conflicting information in external directories, registries, legacy pages and cached sources. I use those findings to guide corrections where possible, without assuming they explain a particular AI response.

What I checked

Day 30 checkpoint

October 18, 2026

Search + native AI complete · outcomes bounded

I reran the September 11 search test (all 26 searches, including the 22 above, plus one variant), with the search settings recorded first. Park Slope Eye’s own website now comes up in the first three results for many searches where it was missing, buried or confused with another practice in September, including VSP, contact lenses, Union Street and general Park Slope optometry.

Some results are mixed. For “eye doctor accepting new patients Park Slope”, the website came up fourth. Reddit threads mixed praise, complaints and name confusion. The same-day eye exam search didn’t show Park Slope Eye, but one source couldn’t be read in full, so that one is inconclusive.

The September settings weren’t recorded, so the search results are a dated comparison, not an identical rerun or a ranking score. The separate native-AI checkpoint is complete too: 36 fresh answers across six consumer products. Park Slope Eye appeared in 34 (31 clearly and 3 with another practice’s details mixed in) and was absent in 2.

Some old errors did not repeat, but current answers still included wrong contact details, a wrong doctor, incomplete doctor identification and overbroad service claims. That is not an aggregate improvement score, and it does not show that the website caused any change.

What the native-AI and patient-action evidence showed

The 36 completed captures covered ChatGPT Search, Gemini, Google AI Mode, Perplexity, Claude and Copilot. “Completed” means a first answer was preserved; it does not mean the answer was favorable or factually clean. Product modes and controls differed from the historical runs in documented ways, so no aggregate improvement rate is reported.

For the governed September 21 through October 18 measurement window, after eight QA windows were excluded, the practice website recorded 570 booking-link exits, 131 email clicks, 58 contact-lens reorder exits and 41 directions exits. It also recorded 36 identifiable AI referrals: 25 from ChatGPT, 10 from Gemini and 1 from Perplexity.

These are aggregate website events, not unique patients. A booking-link exit is not a completed appointment, and a referral is not a recommendation, patient or revenue result. There is no matched pre-launch event baseline, so the counts do not establish lift, ROI or a causal website effect. Current finalized GSC/Bing data, confirmed appointments and revenue were unavailable for this checkpoint, not zero.

See all 27 searches: September 11 vs October 18

The September 11 search test and the October 18 rerun, search by search
Search	September 11	October 18	Compared
best optometrist Park Slope	Missing	Prominent · website 2nd	Better
best optometrist 11215	Missing	Prominent · website 2nd	Better
optometrist Park Slope Brooklyn	Buried	Prominent · website 1st	Better
eye doctor Park Slope Brooklyn	Confused with another practice	Prominent · website 1st	Better
honest optometrist Brooklyn	Missing	Prominent · website 1st	Better
best eye exam near Prospect Park	Missing	Prominent · website 1st	Better
best contact lens doctor Park Slope	Missing	Prominent · website 1st	Better
optometrist that accepts VSP Park Slope	Missing	Prominent · website 1st	Better
optometrist that accepts VSP 11215	Missing	Prominent · website 1st	Better
independent optometrist Brooklyn	Missing	Prominent · website 1st	Better
optometrist with email Park Slope	Prominent	Prominent · website 1st	Same
eye doctor Park Slope email contact (variant)	Buried; confused with another practice	Prominent · website 1st	Better
top rated optometrist Brooklyn 11215	Buried	Prominent · website 3rd	Better
eye exam Union Street Brooklyn	Missing	Prominent · website 1st	Better
pediatric eye doctor Park Slope	Missing	Prominent · website 2nd	Better
dry eye treatment Park Slope optometrist	Confused with another practice	Prominent · website 3rd	Better
myopia control Park Slope	Prominent	Prominent · website 1st	Same
same day eye exam Brooklyn	Missing	Not in the 6 results; one source unreadable	Inconclusive
designer eyewear Park Slope optical	Buried; confused with another practice	Prominent · website 1st	Better
optometrist near 11215	Missing	Prominent · website 2nd	Better
best opticians Park Slope Brooklyn	Missing	Prominent · website 1st	Better
eye doctor accepting new patients Park Slope	Confused with another practice	Buried · website 4th	Mixed
reddit best optometrist park slope	Missing	Mentioned, mixed · website 5th	Mixed
Park Slope Eye	Prominent	Prominent · website 1st	Not directly comparable
Park Slope Eye Brooklyn reviews	Confused with another practice; wrong details	Prominent · website 1st	Mixed
Dr Justin Bazan optometrist	Prominent	Prominent · website 1st	Same
park slope eye care	Confused with another practice	Prominent · website 1st	Not directly comparable

Prominent means in the first three results, or named as a recommendation in one of them. Buried means present but further down. Positions are the order the search tool returned, not Google rankings. October settings were recorded on October 18, 2026, at 10:02 AM ET; September’s weren’t recorded.

The decisions behind the design

Built around the real practice.

01
A practice patients can recognize

The design and content bring together Park Slope Eye’s doctors, services, optical, insurance and patient information. I protected the 109-article legacy migration corpus; an October 18 factual check records 120 educational articles in the current case-study total.
See the practice website ↗ (opens in a new tab)
02
Clear next steps for patients

Online scheduling, directions, and email for questions and contact-lens reorders are connected to the systems the practice already uses. Patients can find what they need on a phone or computer.
See insurance and patient answers ↗ (opens in a new tab)
03
Information for people, search and AI

Verified practice facts appear in the pages patients read and in structured data, a format search engines and AI tools can read.

Built in from the start. What I learned at Park Slope Eye now shapes every GSA build: pages that answer real patient questions, structured data that spells out who the practice is, listings that match, and regular checks of what AI says.

After launch

The same monthly care your practice would get.

Park Slope Eye receives the ongoing work included in GSA’s managed service: routine updates, website checks, Google Business Profile and listing checks, a new patient article and a monthly Practice Pulse report. AI answers are rechecked at planned checkpoints.

One example: the insurance fixes above were part of that care. Each was reviewed, published and checked.

Every month

Screenshot of the Park Slope Eye article What Happens During a Comprehensive Eye Exam in Park Slope, Brooklyn?, published October 2, 2026. — **Written to answer what patients ask AI.** Each month’s article takes on a real patient question, like this one, the first after launch: what happens during a comprehensive eye exam. View the Park Slope Eye article ↗ (opens in a new tab)

Practice Pulse example from September 2026, not a final client report. — **A monthly report on the work.** Practice Pulse explains what we found, why it matters and what comes next. AI benchmarks are rechecked at planned checkpoints; a monthly report does not mean a new benchmark every month. View the Practice Pulse example ↗ (opens in a new tab)

The owner’s perspective

“I built GSA around the work I did for my own practice.”

I wanted a website that worked for patients, Google and AI, and was easy to keep current.

Two ways to start

Let GSA handle how patients find you. You keep running the practice.

Your part takes a few hours. I do the research, writing, building and monthly care, just as I do for my own practice.

Founding Practice offer

$500 one-time + $149/month for 12 months.

I was paying about $1,000 a month before I built this.

A money back guarantee. Try it for a month, if you don’t love it, you will be fully refunded. Cancel in writing within 30 days after your website’s first public launch. I’ll refund your $500 setup fee and every $149 monthly payment in full. No remaining payments on your initial term.
A 12-month initial term. After that, no lock-in, and your practice-specific website is yours to keep.
Your $149/month rate is locked for your first 3 years while you stay enrolled.
Only 2 founding places remain.

Say no more! I’m ready to work with GSA

Not sure yet?

Free AI Snapshot

I’ll find out what AI tells patients about your practice and how AI friendly your current website is.
Free, no strings attached, no required sales call, no endless marketing spam.

I’m intrigued. Let’s start with my free AI Snapshot

Justin Bazan, OD · Optometrist and practice owner.
You work directly with me. Questions first? Email me

See what I built for my own practice.

I asked Gemini, “Who’s a good eye doctor in Park Slope?” It listed Park Slope Eye first.

Visibility does not always mean accurate understanding.

The website had the correct insurance facts. Gemini still got them wrong.

In-network became “out-of-network.”

The same kind of error appeared again.