Award-caliber optometry websites.Built for the AI Era.
Award-caliber optometry websites. Built for the AI Era.
When a patient asks ChatGPT for an eye doctor, does it recommend your practice?
GSA helps turn prospects into patients! Our goal is to help you not only rank #1 on Google, but to also be the #1 recommendation from ChatGPT and other AIs. Website, Google Business Profile, directories, monthly patient articles and AI checks, all handled for you.
Your next patient may discover you before ever visiting your website.
Search results, maps and AI answers draw on what they can find about your practice.
68%of U.S. Google searches ended without a click. SparkToro, U.S. search data, January to April 2026.
We help you make both first impressions count.
What Google and AI understand about your practice, and what patients see when they arrive. Here, Park Slope Eye’s homepage forms out of the current.
One website. Three readers.
Pick one to see the page through its eyes.
- Your real doctors, rooms and voice, and a clear way to book.
- Your verified facts, stated the same way on your website and listings.
- Clearly named buttons and a direct path to your own booking, easy for patients and AI assistants to find.
Built for a real practice. Managed every month.
Park Slope Eye’s website, GSA’s first build. I still manage it today.
Park Slope Eye on a phone
A neighborly hello first, then reviews, then insurance answers before the first visit. Captured October 24, 2026, with reviewer names blurred. The phones are a 3D render.
Park Slope Eye
Optometry in Brooklyn · Verified facts
- Practice
- Independent, doctor-owned, since 2008
- Address
- 682 Union Street, Park Slope, Brooklyn
- Doctors
- Justin Bazan, OD; Derek Lin, OD
- In network
- VSP, EyeMed, UFT
- Services
- Eye exams, contact lenses, pediatric and medical eye care, myopia management
- Booking
- Online, with live availability
The verified facts underneath
Confirmed by the practice, then used for its website and structured data, and checked against its listings.
“Do they take VSP? Book me an exam.”
The path to booking
From a patient’s question to a booking in two named steps on Park Slope Eye’s homepage: Fees & coverage, then Book Now, which opens the practice’s own booking.
The website had the correct insurance facts. Gemini still got them wrong.
On launch evening, September 18, 2026, Gemini said Park Slope Eye accepted out-of-network VSP benefits. Park Slope Eye is in-network with VSP.
Practice Pulse
What I found, what matters, and what I’m doing about it.
Why this is different
From one independent optometrist to another.
Justin Bazan, ODOwner, Park Slope Eye.
Founder, GSA.
I’m Justin Bazan, a fellow optometrist and practice owner. I never planned to start a website company. I was paying about $1,000 a month for Park Slope Eye’s SEO Optimized website and figured AI could help me build a better one myself.
I thought a website was built for two audiences: patients and Google. Partway through, I realized there was now a third: AI. I started seeing patients ask ChatGPT for an eye doctor and get a few names back, not a page of links.
My goal became #1 on Google and #1 on ChatGPT. Google ranks pages. AI recommends practices. Strong SEO is still the foundation, but it’s no longer enough on its own.
So I built it differently, with pages that answer real patient questions, structured data that spells out who we are, listings that match, and regular checks of what AI says about us. A website AI can find isn’t the same as a website AI understands.
AI made it possible, not easy. I had the time, since I’ve stepped back from daily patient care, and the perfectionism to see it through. Most owners don’t have that kind of time.
I created GSA because owners need what I learned, but shouldn’t have to go through what I went through to get it. So I made it easy and affordable.
Practical website and AI work, explained plainly, with a fellow practice owner directly involved. Ask the other companies pitching you whether they can say the same.
Free AI Snapshot
What does AI tell patients about your practice?
I’ll find out for you for free.
- I ask ChatGPT, Gemini and Google the kinds of questions your patients ask.
- I compare the answers with your website, public profiles and patient reviews.
- I take a look under the hood of your website to see if it is AI friendly.
- You get a short report: what’s working, where the story breaks down, and the three fixes worth making first.
Free, with no follow-up call. Your report usually arrives within a few business days. See a real one first →
Two ways to start
Let GSA handle how patients find you. You keep running the practice.
Your part takes a few hours. I do the research, writing, building and monthly care, just as I do for my own practice.
Founding Practice offer
$500 one-time + $149/month for 12 months.
I was paying about $1,000 a month before I built this.
- Love GSA or your money back. If you don’t love GSA, cancel in writing within 30 days of signing. I’ll refund your $500 setup fee and every $149 monthly payment in full. No remaining payments on your initial term.
- A 12-month initial term. After that, no lock-in, and your practice-specific website is yours to keep.
- Your $149/month rate is locked for your first 3 years while you stay enrolled.
- Only 2 founding places remain.
Not sure yet?
Free AI Snapshot
- I’ll find out what AI tells patients about your practice.
- Free, with no follow-up call.
Justin Bazan, OD · Optometrist and practice owner.
You work directly with me. Questions first? Email me