How it works
Your part takes a few hours. I handle the rest.
I keep it efficient, simple and easy. Six steps to launch, then care every month. You confirm the facts and make the decisions only you can make.
- Your time
- About 2–4 hoursTotal, for a standard single-practice build, mainly confirming practice facts and decisions. More complex or multi-location projects may require more.
- How fast
- One weekPark Slope Eye launched one week after its first planning session. Most of the calendar time on a new build is the practice confirming facts, not the build itself, so the pace is largely yours to set.
- After launch
- Just email me the change and consider it done.New hours, a new doctor, a new insurance plan: send me a quick email and I update your website. No editor to learn, no web team to brief.
The six steps
Most of the work is mine.
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01
Research & discovery
I learn the practice before I touch a page.
The output is a fact file on your practice, from your doctors and insurance plans to the words patients use in reviews. I also check your Google Business Profile, Yelp and other listings, and flag anything that doesn’t match.
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02
Verify the facts
You confirm what is true before it becomes public.
Conflicts, gaps and high-impact claims come back to you as a short list of decisions. Not homework, not a website login. It’s built so you can clear it in one pass.
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03
Architect the experience
I plan how your website should look and work.
Pages, services and patient actions are organized so people, Google and AI can all read the same practice clearly.
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04
Build & connect
I build it to work, not just to look good.
Everything patients use to reach you gets connected. Structured data, a format search engines and AI tools can read, is built in from the first page, not bolted on later.
I align your Google Business Profile with your new website and check up to five other public profiles, correcting what I can with your authorization. If a platform requires you to make a change yourself, I prepare it and walk you through it.
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05
Validate & launch
I test before anything changes for patients.
I also review the design through a patient’s eyes, looking for ways to make the experience clearer and more compelling even when nothing is technically broken.
You click through a working preview of the site before launch. I note what I find, make the improvements we agree on and run the required checks before you approve launch.


Park Slope Eye on a phone, captured October 29, 2026 (UTC), with motion off and reviewers’ names and photos blurred. Keep scrolling to tour the page. -
06
Manage & improve
Launch is where the monthly care starts.
Every month, Practice Pulse explains what we found, why it matters and what comes next. Routine website checks continue; AI benchmarks are rechecked at planned checkpoints.

A patient-education article, tailored to your practice and checked against its confirmed services 
A two-page Practice Pulse report, September 2026 example
Two ways to start
Let GSA handle how patients find you. You keep running the practice.
Your part takes a few hours. I do the research, writing, building and monthly care, just as I do for my own practice.
Founding Practice offer
$500 one-time + $149/month for 12 months.
I was paying about $1,000 a month before I built this.
- A money back guarantee. Try it for a month, if you don’t love it, you will be fully refunded. Cancel in writing within 30 days after your website’s first public launch. I’ll refund your $500 setup fee and every $149 monthly payment in full. No remaining payments on your initial term.
- A 12-month initial term. After that, no lock-in, and your practice-specific website is yours to keep.
- Your $149/month rate is locked for your first 3 years while you stay enrolled.
- Only 2 founding places remain.
Not sure yet?
Free AI Snapshot
- I’ll find out what AI tells patients about your practice and how AI friendly your current website is.
- Free, no strings attached, no required sales call, no endless marketing spam.
Justin Bazan, OD · Optometrist and practice owner.
You work directly with me. Questions first? Email me